18 January 2018 –
Singapore: The largest global sports media property in Asian
history, ONE Championship™ (ONE), recently announced a collaboration with
Twitter to live stream ONE Championship bouts on the platform, starting with
five matches from ONE: KINGS OF COURAGE, set for 20 January at the
Jakarta Convention Center in Indonesia.
Twitter will be the exclusive live
stream platform for two matches from the main card (Victorio Senduk vs Yohan
Mulia Legowo, and Yusup Saadulaev vs Masakazu Imanari), and will also broadcast
all three preliminary matches live. The bouts will be available for free to
logged-in and logged-out users on Twitter and on connected devices globally
through @ONEChampionship.
Chatri Sityodtong, Chairman and CEO
of ONE Championship, stated: “I am thrilled to announce ONE Championship’s
partnership with social media platform, Twitter. This will allow us to further
showcase the beauty of martial arts to a global audience. This partnership
signifies the two companies’ commitment to developing martial arts in Asia and
extend the reach of our exciting live and digital content. Martial arts fans,
particularly those on the Twitter platform, will be able to enjoy free ONE
Championship bouts while engaging in real-time conversation.”
Maurizio Barbieri, Head of
Sports Partnerships for Southeast Asia at Twitter, stated: “ONE Championship is
a true sports media powerhouse. We are excited to team up with them to increase
their reach to millions of fans around Asia and the rest of the world. More
than ever before, if you can’t make it ringside, Twitter will be the best place
to follow the action live, right when it is happening.”
ONE Championship posted statistical
increases in social media and television reach at the tail end of 2017, as well
as new partnerships with global brands. ONE’s annualized run rate hit
14-billion social media impressions this year from just 352-million in 2014,
marking a more than 39x increase. Social media video views are also slated to
breach the 2.6-billion mark across multiple platforms compared to 312 thousand
just three years ago. Peak TV ratings is rising at 11-36%, marking up to 36x
growth, including an increase in annual TV broadcast per core country, rising
to 100-2800 hours which is a spike greater than 230x.
ONE Championship has already
announced its 2018 calendar featuring 24 live events taking place in various
cities across Asia, with multiple stops in Manila, Jakarta, Kuala Lumpur,
Yangon, and Shanghai. The partnership with Twitter encompasses all 24 ONE
Championship live events in 2018.
For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONEChampionship.
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